Business, Digital Marketing, Innovation, Investment

Cloud Services: Futureproofing Your Business

cloud services

For many businesses, the accelerated adoption of cloud services is reshaping their operations in remarkable ways.

This trend aligns with the concept of “digital perseverance” — the belief that an organization’s ability to persevere and remain resilient amid uncertainty is based on its investments in digital technologies. The increased focus on technology underscores how imperative it is to choose a cloud service provider that becomes a true partner in supporting your organization’s transformation. 

The path to the future

In a recent survey of Fortune 500+ business and IT decision-makers focusing on the real business value of cloud technologies, 9 out of 10 respondents said they are likely to make changes to their cloud environments in the next year or two.

This is a clear sign that organizations continue to focus on the value of the cloud as the greatest enabler of their businesses and are laser-focused on making the changes necessary to both optimize and futureproof for what’s next.  

The metaverse powered by the cloud

The metaverse is an always-on digital world that connects to aspects of the physical world to enable shared experiences, regardless of location, powered by the cloud. In millions of households, people are already embracing the metaverse to enhance their gaming experience and to safely connect and explore together.

There is even greater potential in an enterprise metaverse that can help commercial organizations tackle today’s hybrid challenges by creating a more immersive workplace. 

Some manufacturing companies are using technologies like digital twins — a virtual replica of a physical space or thing — to embrace an industrial metaverse to create more efficient and sustainable supply chains.

Choosing a cloud services provider 

Organizations planning to modify their cloud environments must think carefully about how decisions made now will prepare them to embrace future opportunities. This forward-looking approach requires a cloud service provider that:

  • Prioritizes your business objectives
  • Co-innovates with you to ensure your success
  • Provides technology to serve your business outcomes instead of their own

The digitization of business processes that drive more impact on your top and the bottom line is critical. At a minimum, the cloud provider should be able to deliver integrity, reliability, scalability, security, and a pragmatic and flexible approach to hybrid and multi-cloud environments.  

Here are three factors you must evaluate when selecting a primary cloud provider that will help your business succeed today and be futureproof for what’s yet to come. 

Is there a comprehensive offering without unnecessary agendas?

The right cloud provider should help simplify your company’s journey at every stage and across the entirety of your organization. 

The value of the cloud is in its ability to apply a comprehensive set of services that seamlessly integrate with your current technology footprint, and helps your company accomplish its goals, even as they evolve.

By offering productivity, data, analytics, and other automation and visualization tools, your staff can better centralize and access insights for enhanced business performance. 

Do you have total confidence in the provider’s security and data protection?

A true cloud partner should help secure your data and provide assurances that it will not use that data for its gain. 

Security and agility remain primary considerations as your organization prepares to embrace the next wave of cloud technologies, including the enterprise metaverse.  

Is ours a partnership where success is a shared goal? 

Your cloud provider should understand your business and lean into co-innovate, co-develop, and co-engineer to help you reach your goals.  

As the cloud continues to mature, the ways organizations are using it are becoming more complex. Many businesses — perhaps even yours — rely on cloud providers to help transform business processes and uncover new revenue streams faster than they can on their own. 

Partnering with a cloud provider that is willing and able to dedicate its resources to help your business achieve success will help you get to the finish line faster than you could alone.

You should also award bonus points to the provider that brings the power of a global partner ecosystem to tailor apps, fill gaps and ensure a smooth transformation. 

Closing thoughts 

In today’s world, digital technologies have become the foundation of every organization’s success. While no business can be 100% resilient, what we’ve learned over the past two years is that those that have invested in building a digital technology foundation are far more resilient than others.

Also read: Why Businesses Must Innovate

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