Revamp Your Business With 4 eCommerce Strategies

Revamp Your Business With 4 eCommerce Strategies

More than 70% of millennials now contribute ideas, and a third are decision-makers. Millennials are far more familiar with and dependent on technology than Generation X and baby boomers, who made up the majority of the B2B audience prior to 2020. Cold calling, salespeople, product trials, print advertisements, conferences, and trade exhibitions may have persuaded your average B2B audience in the past, but digital marketing and brand transparency on social media are now far more beneficial.


This means that B2B companies will have to change their marketing strategies. Millennials approach the B2B buying experience from the perspective of a B2C customer, and as a result, they have distinct expectations. To put it another way, they have higher expectations. They’re accustomed to receiving first-class, individualized service.


To make it easier, it helps to stay up to date with emerging trends in the industry. So, here are 4 eCommerce strategies to implement if you want to revamp your business in 2022.  


1. Popularity of Online Subscription and Auto-ordering Models

Subscription models are effective on several levels. The brand benefits from being able to foresee product demand, establish a more predictable income stream, and have a better handle on customer retention in general. The consumer benefits from the recurring product’s potential to bring value to their life, as well as customizable solutions to meet their requirements and budgets. The most successful of these companies are well-branded and represent a cause that their customers are happy to support. So, even if it means launching subscription-based items alongside non-subscription products, there’s a place in the market for more firms to provide them.


If you’re a retailer looking for assistance with online subscription management, subscription management solutions are available to assist you, particularly when it comes to providing a positive customer experience, such as flexible payment options, automated credit card order processing, and even built-in discount incentives to encourage subscribing.


2. Multichannel Buying & Selling Experience

Keeping with the theme of making the customer’s online purchasing experience easier, there are several ways to sell your goods outside of your website. For example, as a company, you may use Google ads, Facebook ads, Instagram ads, and more to enhance product awareness or increase the number of times your consumer interacts with that product. The more touchpoints a buyer has with your goods, the more likely they are to buy it, according to the rule of thumb. While this is widely accepted, the number of encounters required before a client purchases varies depending on the source.


However, multichannel selling also refers to providing customers with flexible payment alternatives, such as the increasingly popular “Buy Online – Pick Up in Store” option or features that, for example, maintain products in a customer’s online shopping cart even if they switch devices. This increases your website’s reputation and, once again, provides customers with a consistent branded, user-friendly interface.


3. Engaging in Visual Commerce

Visual commerce is a simple concept that sums up the idea of giving your items additional dimension for buyers who only view them on computers or mobile devices. Customers have long been accustomed to seeing and touching things in stores. As such, store managers would put effort into setting up their products in a way that entices the buyer and highlights the features of the product. They examine the lighting, shelf placement, product placement in relation to other items, space, and other factors.


With the unexpected transition to internet retailing, many businesses assumed that a single, simple image of their goods would be enough. Retailers are increasingly understanding the need of providing a better experience for their consumers; they are discovering that presenting things online requires just as much attention, if not more, than presenting products in a physical shop.


The easiest approach to do it is to provide many images of your goods. These images should assist the client in seeing themselves using or owning the goods. Perhaps this entails including images of the object in use or next to a person’s living room couch. You might go as far as adding movies or complete 360-degree views of your items to take this to the next level, which you can easily manage with the correct digital asset management solution.


4. The Growing Significance of Customer Personalization

In the realm of eCommerce, customer experience is becoming increasingly important. Personalization has been regarded as an important aspect for B2B buyers looking for an online provider. As a result, one of the big themes last year was personalization.


Personalization will be one of the key focal topics in 2022. While businesses have begun to take personalization to the next level by embracing AI and machine learning and exploiting consumer data, AI will play a larger role in 2022.


To help you start, the following are some examples of good customer personalization:


  1. Offering services based on the location of the customer
  2. Making recommendations based on the previous purchases
  3. Sending follow-up emails based on the behavior of the customer

Summing Up

With technological advancements and changes in decision-makers’ demographics, eCommerce will place a greater emphasis on the consumer experience and the purchase journey. Marketers will now have to communicate with their clients through tailored messaging, which has enormous ramifications. Now is the moment for eCommerce companies to concentrate on developing and fine-tuning their digital personas.


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Smriti Rajan comes from a political science and literature background, having an immense passion for writing across varied topics. She has written several articles and blogs for diverse audiences worldwide. She has produced several research publications, policy frameworks, and opinion pieces for think tanks, government institutions and corporates. Alongside this, she writes for a large Fortune 500 clientele and is a key contributing writer for Wikistrat on their EMEA desk. Currently, she resides in India.