NFC Championship, Super Bowl Expected to Bring Big Business, Economic Growth to SoCal

NFC Championship, Super Bowl Expected to Bring Big Business, Economic Growth to SoCal

Inglewood’s SoFi Stadium is set to host the Rams-49ers NFC Championship title matchup on Sunday, but in just two weeks, they will also play host once again for the Super Bowl.

The two events are expected to draw hundreds of thousands of football fans, and businesses in the surrounding area are more than excited. Not just for the paydays, but for the return of the crowds they haven’t seen since the beginning of the pandemic.

While Sunday’s NFC title matchup will bring the surrounding area a much-needed boost in business, the biggest money is expected in two weeks’ time when the Super Bowl comes to town.

A report on the economic impact of Super Bowl LVI by Micronomics, a Los Angeles-based economics consulting company, found that the county could potentially bring in up to $477.5 million in revenue from the Super Bowl. In addition, the research predicts that $2 million of that revenue will flow into Inglewood alone.

Police are also preparing for the crowds, including the Los Angeles Police Department, Inglewood Police Department, and Los Angeles County Sheriff’s Department.

The LAPD has officers working 24/7 on security, the department said, and the department is also increasing foot patrols in high-visibility areas starting Sunday.

The focus is not only on SoFi Stadium, but also Crypto.com Arena and the Los Angeles Convention Center, police added.

“The Los Angeles Police Department is fully prepared to meet the public safety needs for this weekend’s NFL conference final as well as the upcoming NFL Week activities and Super Bowl LVI,” the department said in a statement. “LAPD has bolstered deployments across the entire city with hundreds of additional officers in uniform as well as specialized assignments. These added staffing resources will ensure our community remains safe while deterring any celebratory unruly conduct or other disruptions.”

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