PROS® (NYSE: PRO), a market-leading provider of SaaS solutions optimizing shopping and selling experiences, today announced that Grad Conn has joined the company as Chief Marketing Officer, reporting directly to Andres Reiner, PROS Chief Executive Officer. Conn will be responsible for driving global marketing strategy, with a precision focus on customer experience and brand building to extend PROS market leadership and fuel its corporate growth trajectory.
Conn is an innovative marketer with a proven track record in creating world-class customer experiences that elevate brands. He has been described by Tom Foremski at ZDNet as “… a near-perfect example of what a tech company CMO should be like,” and has deep experience spanning critical functions today’s SaaS CMOs must deliver: branding, demand generation, customer experience management, and account-based marketing.
“Now more than ever, companies are looking to PROS to help them deliver exceptional omnichannel sales experiences while managing increased market volatility, and Grad’s vision and expertise in delivering customer-first marketing programs make him the right leader to support our mission,” said Reiner. “His vast experience as a CMO will take our go-to-market strategies in new directions and deepen engagement with our customers and prospects throughout their omnichannel sales journey.”
Conn comes to PROS from Sprinklr, where he served as the Chief Experience and Marketing Officer. In this role, he led the establishment of the marketing function, scaled it with the business, and increased demand generation through effective digital, social, and other corporate marketing initiatives. Before Sprinklr, Grad spent 12 years at Microsoft, seven of which he served as Chief Marketing Officer for Microsoft U.S. where he led significant aspects of the marketing transformation that led to accelerated growth and the creation of world-class customer experiences.
“I am incredibly energized and humbled to be part of the amazing team at PROS,” said Conn. “The company has an incredible technology story – its AI is a ‘best-kept secret’ and the PROS Platform is the most advanced digital selling solution available, allowing for immense value creation for organizations impacted by inflationary pressures, supply chain issues, and market volatility. This is a critical point in the company’s growth, and I am eager to join this amazing culture of respect and diversity – a hallmark of any organization wanting to win in the 21st century.”