How To Create A Real-Time Customer Experience

Amid the uncertainty of COVID-19, one thing nearly everyone can agree on is that the world has changed forever. The pandemic unquestionably accelerated digital transformation, spurring a rush to the cloud and an intensified focus on data-driven decision-making.

This has made customer data platforms an essential part of marketers’ technology portfolios. The top three areas executives most want their CDP to address are: 

• Customer experience
• Loyalty 
• Customer acquisition. 

 Read this Report to learn how technology deployment plans are accelerating into a new era as well as the growing importance of integration and third-party ecosystems to marketers’ spending plans.